Marketing Planning and Promotion 1. Demonstration of an understanding of the theoretical assessment basis and principles of marketing planning. 2

Marketing Planning and Promotion 1. Demonstration of an understanding of the theoretical assessment basis and principles of marketing planning. 2

Marketing Planning and Promotion

1. Demonstration of an understanding of the theoretical

assessment basis and principles of marketing planning.

2. Application of the principles of marketing planning
to the circumstances of particular organisations.

3. Analysis of the theoretical and practical factors
underlying relations with customers and methods of
improving customer communications.

4. Analyse the nature of promotion policy and the ways
in which the various constituents of the policy can be
organised to interact to maximise effectiveness.

Percentage of marks This assignment is worth 100% of the total marks for the module
awarded for module:
Explanatory comments on the assessment criteria